People's pinotage scores hat trick
2008-12-11
DIEMERSFONTEIN’S trademark coffee and chocolate Pinotage has won the hearts of the country by scoring a resounding hat trick of victories at major wine shows in Durban, Cape Town and Johannesburg during 2008. The public was asked to name the best red wine on show at WineX Cape Town, WineX Johannesburg and at the Mercury Wine Week in Durban, and in each case the majority chose Diemersfontein Pinotage. The wine was also the biggest seller by volume at WineX Johannesburg, where fans backed their votes with their wallets. WineX director Michael Fridjhon said the Best Wine on Show has become “a meaningful barometer of the style and variety most sought after by the country’s premium wine consumer”. “That a discerning set of wine consumers in our three biggest cities have rated our Pinotage ‘the best Red Wine’ is the most wonderful accolade that all of us in the team at Diemersfontein could wish for,” says David Sonnenberg, the third generation owner and founder of Diemersfontein wines. “It is my impression that WineX and Mercury patrons – while certainly there to have a good time - are also preoccupied with tasting a large range of wines in order to discover and benchmark their favourite varietals and blends from among the SA wine industry’s diverse and excellent Estates. So we are especially appreciative of the public’s endorsement in these instances.” The popular support for the Diemersfontein Pinotage has surged since it was first produced in 2001 and it has been dubbed “The People’s Pinotage” by respected wine writer Neil Pendock after he conducted a consumer survey. Cape Town based fans can join the celebration at Nova Restaurant (021-422-3585) for a special lunch on 17 December.
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