FIFA has signed an agreement with Distell entitling it to market Amarula and a range of specially produced Nederburg wines for the 2010 FIFA World Cup in South Africa next year.
Amarula is the country’s most widely exported liquor brand and has been judged the world’s best cream liqueur on the International Wine & Spirit Competition.
Nederburg is South Africa’s most awarded name in wine, having earned more international and local prizes than any other domestic winery.
Cellarmaster of the famous Paarl producer, Razvan Macici, has developed a special-edition collection of three South African wines for next year’s tournament, to be sold locally and internationally.
The three limited release Nederburg wines are a Cabernet Sauvignon, a dry rosé, and also a Sauvignon Blanc.
Both Amarula and Nederburg were recently accorded super-brand status in South Africa by the South African Superbrands Council.
They were acknowledged for their market dominance and their overall market acceptance, as well as their longevity and the goodwill and customer loyalty they engender.
