Still scope for growth
2009-11-05
IT is still possible to capitalise on opportunities in global wine markets during the current recession, according to Donald Gallow, Distell’s international director. Announcing that the company’s flagship brand Nederburg has just been aby the major Dutch supermarket chain Albert Heijn BV, he said the new deal was consistent with the aim of Wines of South Africa (Wosa) of building wines sales in Holland’s premium segment. Gallow was confident that Nederburg would find favour with the Dutch supermarket’s customers, given the brand’s long-standing heritage, its well-established prize-winning tradition and its heightened international profile emerging from the association with the 2010 FIFA World Cup. Nederburg has been granted the official licence to produce a special collection of wines in the lead up to next year’s tournament and that will be sold until the end of 2010. “Already on offer in a range of markets, these wines are being actively merchandised across the international duty-free channel, strengthening the brand’s visibility,” he said. He believed Distell’s strategic partnership with agent Baarsma Wine Group Holding (BWGH), newly strengthened with the inclusion of additional wine brands from his company, would further consolidate its position in Holland.
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