Avoid information overload
2009-12-10
NEVER before have consumers had instant access to such a massive array of information – mostly made available through rapid advances in new technology. Yet, for most – and that includes buyers and sellers of property – this means ‘information overload’, and it’s coupled with an increasing need to be selective to save time, a precious commodity in today’s fast-paced lifestyle, says Dr Andrew Golding, CEO of the Pam Golding Property group. In order to equip home buyers with concise, relevant information that will enable them to make timely and informed decisions regarding their investment in real estate. The Pam Golding Property (PGP) group has launched an innovative web-based communications system specially designed for this purpose and the first of its kind in the real estate industry in South Africa. “Through fast access to reliable communications, the system, known as ‘Alchemy’, further enhances the agent’s efficiency and service to clients, allowing them to communicate via email and SMS with both buyer and seller - throughout the buying cycle,” says Dr Golding.
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