Ethical approach to winemaking
2009-12-17
AS the South African wine industry continues to grow exports despite the global recession, it is also achieving increasing international recognition for its ethical approach to winemaking, says Wines of South Africa (WOSA) CEO Su Birch. Within the space of a few weeks the country was acknowledged by influential UK trade publication The Drinks Business, winning its Ethical Award for 2009 while also earning the lion’s share of trophies and prizes in the Fairtrade Wine Committee’s competition for best wines of the year, held in London. “It is fitting that after our re-entry into world markets just over 15 years ago, we should become leaders in establishing ethical standards, as we redress the wrongs of the past and promote a better quality of life for many of the people on whom the recent success of our industry has been built,” Birch said. The Ethical Award was presented to Project Laduma, WOSA’s programme established to train 2 010 wine stewards ahead of the 2010 World Cup, funded mainly through the sale of Fundi Wines, created for the purpose. These wines are selling in a range of markets abroad, including the UK, North America and Japan. Candidates for training are drawn from both the hospitality industry and the ranks of the unemployed.
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