KWV Wines shifts global marketing focus on-line
2010-02-04
THIS year KWV Wines will launch a global on-line marketing campaign to promote their products. The activity will include the launch of a new website, www.kwv-wines.com, with closely integrated social media elements such as on-line videos and content on Facebook and Twitter. Two blogs will also be launched as part of the activity to give consumers a behind the scenes view of how the wines are produced. “We believe wine drinkers increasingly want to know the real story behind what they drink; they want to know how it was made, by whom and the location. “We believe that KWV Wines has a credible and authentic story to tell and using on-line channels we can create a close link to and encourage conversation with our consumers,” says Karin O’Donoghue, global category manager wines. Traffic to the new website will be driven by a series of international promotions and incentives including a social media campaign which will bring three couples from around the world to share their stories and experience at a dinner party in the Paarl vineyards in November 2010.
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