THE South African cream liqueur brand, Wild Africa, has been acquired by KWV to form part of the company’s portfolio of international wine and spirits brands.
The liqueur production facilities will be relocated from Somerset West to Paarl within the next eight months.
Wild Africa was established by the Wild Cape Liqueurs company in 2001 and has since then created a global footprint and following with its unique product, leopard skin packaging and marketing initiatives.
KWV, which has been responsible for the marketing and distribution of the brand in Africa for several years, will now take over the brand in its entirety in all global markets in this new ownership deal.
“KWV has a growth strategy with a strong focus on brands and commercialisation,” KWV CEO Thys Loubser explains.
“What attracted us to this brand is its unique African appeal, which fits well with KWV’s existing portfolio (including the Van der Hum cream liqueur) and geographical focus.”
