THE Boland Newspapers Group, owners and publishers of Eikestad Nuus, Paarl Post and District Mail (Somerset West) have launched a new property guide called SOLD.
This exciting new property guideis targeted at property buyers, sellers and real estate agents in Stellenbosch, Paarl, Somerset West and surrounds.
The Eikestad Nuus, Paarl Post and District Mail are the dominant and trusted newspaper titles in their respective distribution areas and the concept of SOLD is to leverage the tremendous collective power of these three iconic brands.
SOLD will leverage the massive 48 000 print order of the three carrier titles while offering buyers, sellers and estate agents the biggest audience in the Boland at the most cost-effective advertising rates ever.
Audience research clearly indicated that the Boland market is a very lucrative, up-market and migrant audience. Migrant means that there is huge movement between the residents, business owners and workers of Paarl, Stellenbosch and Somerset West. Many people work and live in different towns in the Boland. By providing a bigger platform for property marketers, SOLD would offer a combination of a strong local and regional audience for property buyers and sellers.
The benefits of SOLD
) Biggest reach – SOLD offer buyers, sellers and real estate agents the biggest property audience ever in the Boland – a print order of 48 000.
) SOLD is the biggest single route to market for property buyers and sellers in the Boland.
) The Eikestad Nuus, Paarl Post and District Mail are popular and trusted newspapers. Biggest impact – SOLD is carried by three powerful paid for newspapers.
) SOLD will contain high quality property editorial and high quality printing.
) SOLD will contain advertising from the best and most reputable estate agents in the Boland.
) SOLD is the most cost-effective, high impact property advertising option by far in the Boland.
Contact Ilse Fourie on 021-870-4600 for enquiries.
