Loyalty programme for supermarket
2011-03-24
A THREE-YEAR planning process has resulted in South Africa’s first major grocery chain loyalty programme, to be launched imminently at all Pick n Pay stores countrywide. Consumers throughout the country can expect a sizeable portion of their grocery basket back in the form of loyalty points and will also receive additional special offers from Pick n Pay. This comes at a time when consumers in South Africa are still under significant economic pressure. Pick n Pay’s new loyalty programme, “smart shopper”, is aligned to global best practice, such as the highly successful programme operated by Tesco, the UK’s largest grocery chain. The security systems will ensure that no confidential information on customers is shared with any third parties.
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