Thursday 22 September 2011

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The rebirth of Rhebokskloof

The rebirth of Rhebokskloof
 
2011-08-11


WITH 300 years of wine-making history behind it, Rhebokskloof Wine Estate was recently relaunched with a new image and reinvented wines.

Two young women have been working quietly behind the scenes with the aim of reinventing Rhebokskloof’s wines.

Wine-maker Rolanie Lotz has been pivotal in the re-branding of the estate’s wines and the creation of a new and exciting product portfolio and improved cellar practices; and viticulturalist Karin Louw, has been instrumental in the replanting of all leaf roll virus infected vineyards and effective in the planning necessary to prevent outlook spreading of the virus.

The planting of new vines included new varietals such as Shiraz, Mourvèdre, Grenache and Pinotage. This, and improved vineyard practices, will have a major positive effect on future quality of the fruit.

Changes to the Rhebokskloof brands has placed the emphasis on Shiraz, Shiraz blends and Chardonnay – handcrafted premium and ultra-premium wines.

Rhebokskloof Wine Estate’s flagship wine, the Black Marble Hill Reserve Syrah, has for the third consecutive year walked away with a prestigious international Syrah Du Monde award.

“This wine confidently reflects bold and generous Shiraz styling with dark plum aromas, aromatic spice and black pepper nuances from the oaking,” explains Anton du Toit, Managing Director of Rhebokskloof Wine Estate.

Innovation has continued with their brand new Viognier Shiraz blend, plus a new easy drinking wine, the Pearlstone, which has replaced the Rhebok range.

These changes at Rhebokskloof have instigated a fresh look, including the development of a new tree-free environmentally friendly label, with a stylish new logo.

In response to the demand of local tourism, Rhebokskloof has moved away from exclusive fine dining to “modern with a twist”.

The restaurant is adapting its menu and eased into a more comfortable, accessible style welcoming families to take advantage of the breath-takingly beautiful setting, picnics and child-friendly activities available (including a child-minding service). Other activities include quad-biking and horse riding.




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