Wine industry survey
2005-12-01
PROFESSIONAL services firm, Deloitte, has launched the Second South African Wine Industry Financial Benchmarking Survey.
Deloitte will conduct this survey in South Africa until February and is encouraging roleplayers in the South African wine industry to participate.
The survey grants participants complimentary access to the results of the survey, enabling them to remain abreast of the latest trends in the industry.
However, Michael van Wyk, partner at Deloitte in Cape Town and leader of the South African wine initiative, pointed out that all survey data was treated with the utmost confidentiality in order to preserve the competitive advantage of the wineries participating in the survey.
In the 2004 Survey, Deloitte was able to release quality data back to the wine industry and worked closely with participants to ensure that data received was valid, appropriate and could be used to the advantage of the participants. The results were also compared to the results of the same survey conducted in Australia over a similar period.
“Last year’s survey gave us a good view of where we stand in comparison to our Australian counterparts,” said van Wyk, “but we need to know more. This year will allow us to identify areas where we have improved and where our performance has fallen away.”
This year, Deloitte has teamed up with the University of Cape Town’s Masters in Wine Business Management Programme to expand the survey.
Students from the programme will visit certain wineries and assist participants in completing their questionnaires “although,” said van Wyk, “submission will still be done on a confidential basis by the wineries themselves.”
Students will then use the final benchmark results as part of their studies.
“Wineries, wine farms, co-ops and private estates will find Deloitte’s survey an invaluable aid to monitoring their performance against their peers in the industry,” remarked van Wyk.
“The survey is already becoming an important source of information and has the added advantage of complete independence and impartiality.
“When we compared our data from last year with that of Australia, we were able to provide growers, producers and marketers with some interesting and revealing comparative information.”
“Obviously, the more wineries participate, the more meaningful and comprehensive our results will be,” said van Wyk. “We feel that this is an advantage not to be overlooked by wineries that are serious about their international competitiveness.”
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