Local Pinotage shines in London
2006-08-10
VIRTUALLY unknown South African winery, Stormhoek, co-owned by Orbital Wines in the UK and South African wine marketer Graham Knox, has won the top international prize for Pinotage in its first major competition.
The Stormhoek Pinotage 2005 has won the trophy for the best Pinotage at the 2006 International Wine and Spirit Competition (IWSC), held recently in London.
Opposition for the trophy this year included heavyweight SA Pinotage producers such as Ashbourne, Fairview, Kaapzicht and Simonsig, with Kanonkop and L’Avenir having won the award in the past.
The champion Stormhoek Pinotage, made from Wellington-grown fruit, is on sale throughout the UK, USA and South Africa.
British blogging consultant, Hugh MacLeod, well known for his Gaping Void cartoon website, was the brains behind the Stormhoek low-cost blogging campaign, launched in 2005.
One hundred free bottles of Stormhoek were sent to regular bloggers on his website and they were asked to blog their comments and experiences with the wine. After that sales have soared.
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