Spaniard to open Nederburg auction
2007-09-27
Wine Exporters’ Association will be the keynote speaker at this year’s Nederburg Auction, on Saturday 29 September in Paarl.
US-born Perry, who has lived in Spain for over 30 years, has played a leading role in building the international profile of the Rioja region in north-central Spain, and its wines.
Focusing simultaneously on international and domestic consumers, Rioja has a particular interest in reaching new-generation drinkers, eschewing traditional routes to engage their involvement, using instead channels such as comedy, horse racing, jazz and movies, as well as non-mainstream media.
Formerly a wine exporter, Perry has also been active in encouraging Rioja producers to style their wines more accessibly for New World wine drinkers, while remaining within the confines of the country’s stringent legislation.
He lectures widely on international wine marketing and is a member of the steering committee of the Bilbao-Rioja chapter of the Great Wine Capitals Global Network and co-ordinates the network’s international communications.
His views on reaching younger adults will be very welcome in the South African context.
While wines in South Africa’s premium price category and higher, have shown good growth according to the major retailers, national average per capita consumption remains amongst the lowest for any wine-producing nation in the world.
Full details of all wines on auction appear in the catalogue, available from the Nederburg Auction office on 021-809-7000.
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